[N212.Ebook] Download PDF Stop, Think, Go, Do: How Typography and Graphic Design Influence Behavior, by Steven Heller, Mirko Ilic

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This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. Stop, Think, Go, Do is packed with arresting imagery from around the world that influences human behavior. Page after page, you’ll find innovative messages that advocate, advise caution, educate, entertain, express, inform, play, and transform.

• Sales Rank: #1131969 in Books
• Brand: Brand: Rockport Publishers
• Published on: 2012-05-01
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .75" w x 9.25" l, 1.84 pounds
• Binding: Paperback
• 224 pages

Features

• Used Book in Good Condition

About the Author

Steven Heller is the co-chair of MFA Design (Designer as Author + Entrepreneur) at the School of Visual Arts in New York and the co-founder of MFA Design Criticism, MFA Interaction Design, MPS Branding and MFA Products of Design. He is the author or editor of over 135 books, including I Heart Design, and coauthor of The Design Entrepreneur and Anatomy of Design. http://www.hellerbooks.com

Mirko Ilic is founder of Mirko Ilic Corp., in New York City. He has received medals from Society of Illustrators, Society of Publication Designers, Art Directors Club, I.D. Magazine, and Society of Newspaper Design. Ilic is co-author of The Anatomy of Design with Steven Heller and co-author of The Design of Dissent with Milton Glaser. http://www.mirkoilic.com

Most helpful customer reviews

7 of 7 people found the following review helpful.
Don't bother, it's not really about how type and design influence behavior
By llw studio
Just picked this up from the mailbox today. Meh. Not worth the money (If I had looked at this in a bookstore, I would have put it down after 20 seconds and walked away). The title is a complete cheat, there is no analysis of how behavior is influenced. Quite a lot of the samples are not in english, although the book is in english. So you can't really interpret those messages, part of what makes type work is READING it. A lot of the images seem like student exercises. It's going back today.

0 of 0 people found the following review helpful.
Five Stars
By Mass Marin
love it

0 of 4 people found the following review helpful.
Five Stars
By Terry Davis
School book

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• Sales Rank: #964729 in Books
• Published on: 2015-08-06
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .7" w x 6.00" l, .12 pounds
• Binding: Paperback
• 28 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
Boron information
By Charles N. Reichert
The information is good but would be helpful if there were documented evidence and testimony of subjects that had used the boron supplementation and received positive results.

0 of 0 people found the following review helpful.
Boron Essential for Good Health
By Heather
The author show boron very important. General population does not know important. Glad author getting this information published. Thank you.

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Sound.
By Diane Yaghoobian
Good information, no nuttiness saying Boron cures every ill known to man.

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[Q250.Ebook] Get Free Ebook Information Systems Today: Why IS Matters, by Leonard M Jessup, Joseph S Valacich

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• Published on: 2005-11-01
• Original language: English
• Number of items: 1
• Dimensions: 11.01" h x 1.11" w x 8.67" l, 3.15 pounds
• Binding: Hardcover

About the Author
"Leonard M. Jessup" is the Dean of the College of Business and Economics, and the Philip L. Kays Distinguished Professor of MIS, at Washington State University. Professor Jessup received his B.A. in Information and Communication Studies in 1983 and his M.B.A. in 1985 from California State University, Chico, where he was voted Outstanding MBA Student. He received his Ph.D. in Organizational Behavior and Management Information Systems from the University of Arizona in 1989. He is a member of the Association for Information Systems and Alpha Iota Delta, associate editor for the "Management Information Systems Quarterly," a member of the Editorial Board for Small Group Research, was program cochair for the Association for Information Systems Americas Conference, and is conference cochair for the International Conference on Information Systems, to be hosted by WSU and held in Seattle in December of 2003.

In addition, he has held administrative, and/or reviewer responsibilities for a number of other research journals, research conferences, and book publishers. He teaches in various areas of Management and Management Information Systems and has published, presented, and consulted on electronic commerce, computer-supported collaborative work, technology-supported teaching and learning, and on related topics. With Joseph S. Valacich, he coedited the book "Group Support Systems: New Perspectives" for Macmillan Publishing Company. With his wife, Joy L. Egbert, he won Zenith Data Systems' annual Masters of Innovation award. Joseph S. Valacich,

"Joseph S. Valacich," the Marian E. Smith Presidential Endowed Chair and the George and Carolyn Hubman Distinguished Professor in MIS, joinedthe faculty at Washington State University in 1996. He received his Ph.D. from the University of Arizona in 1989, and his M.B.A. and B.S. from the University of Montana. His teaching interests include Systems Analysis and Design, Collaborative Computing, and Management Information Systems. Professor Valacich served on the national task forces to design "IS '97: The Model Curriculum and Guidelines for Undergraduate Degree Programs in Information Systems' and "MSIS 2000, the Master of Science in Information Systems" curriculum. He served on the executive committee, funded by the National Science Foundation, working to define IS program accreditation standards and is on the board of directors for the Computing Sciences Accreditation Board (CSAB), representing the Association for Information Systems (AIS). He is the general conference cochair for the 2003 International Conference on Information Systems that will be held in Seattle.

He has conducted numerous corporate training and executive development programs for organizations, including: AT&T, Dow Chemical, EDS, Exxon, FedEx, General Motors, and Xerox. His research interests include Technology Mediated Collaboration and Distance Education. His past research has appeared in publications such as "MIS Quarterly, Information Systems Research, Management Science, Academy of Management Journal, Communications of the ACM, Decision Science, Organizational Behavior and Human Decision Processes, Journal of Applied Psychology," and "Journal of Management Information Systems." He is a coauthor of the best-selling "Modern Systems Analysis" and Design (3rd edition); and "Essentials of Systems Analysis and Design" (2nd edition); both published byPrentice Hall.

"Leonard M. Jessup" is the Dean of the College of Business and Economics, and the Philip L. Kays Distinguished Professor of MIS, at Washington State University. Professor Jessup received his B.A. in Information and Communication Studies in 1983 and his M.B.A. in 1985 from California State University, Chico, where he was voted Outstanding MBA Student. He received his Ph.D. in Organizational Behavior and Management Information Systems from the University of Arizona in 1989. He is a member of the Association for Information Systems and Alpha Iota Delta, associate editor for the "Management Information Systems Quarterly," a member of the Editorial Board for Small Group Research, was program cochair for the Association for Information Systems Americas Conference, and is conference cochair for the International Conference on Information Systems, to be hosted by WSU and held in Seattle in December of 2003.

In addition, he has held administrative, and/or reviewer responsibilities for a number of other research journals, research conferences, and book publishers. He teaches in various areas of Management and Management Information Systems and has published, presented, and consulted on electronic commerce, computer-supported collaborative work, technology-supported teaching and learning, and on related topics. With Joseph S. Valacich, he coedited the book "Group Support Systems: New Perspectives" for Macmillan Publishing Company. With his wife, Joy L. Egbert, he won Zenith Data Systems' annual Masters of Innovation award. Joseph S. Valacich,

"Joseph S. Valacich," the Marian E. Smith Presidential Endowed Chair and the George and Carolyn Hubman Distinguished Professor in MIS, joinedthe faculty at Washington State University in 1996. He received his Ph.D. from the University of Arizona in 1989, and his M.B.A. and B.S. from the University of Montana. His teaching interests include Systems Analysis and Design, Collaborative Computing, and Management Information Systems. Professor Valacich served on the national task forces to design "IS '97: The Model Curriculum and Guidelines for Undergraduate Degree Programs in Information Systems' and "MSIS 2000, the Master of Science in Information Systems" curriculum. He served on the executive committee, funded by the National Science Foundation, working to define IS program accreditation standards and is on the board of directors for the Computing Sciences Accreditation Board (CSAB), representing the Association for Information Systems (AIS). He is the general conference cochair for the 2003 International Conference on Information Systems that will be held in Seattle.

He has conducted numerous corporate training and executive development programs for organizations, including: AT&T, Dow Chemical, EDS, Exxon, FedEx, General Motors, and Xerox. His research interests include Technology Mediated Collaboration and Distance Education. His past research has appeared in publications such as "MIS Quarterly, Information Systems Research, Management Science, Academy of Management Journal, Communications of the ACM, Decision Science, Organizational Behavior and Human Decision Processes, Journal of Applied Psychology," and "Journal of Management Information Systems." He is a coauthor of the best-selling "Modern Systems Analysis" and Design (3rd edition); and "Essentials of Systems Analysis and Design" (2nd edition); both published byPrentice Hall.

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[R970.Ebook] Free Ebook Bargaining with the Devil: When to Negotiate, When to Fight, by Robert Mnookin

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One of the country’s most eminent practitioners of the art and science of negotiation offers practical advice for the most challenging conflicts—when you are facing an adversary you don’t trust, who may harm you, or who you may even feel is evil. This lively, informative, emotionally compelling book identifies the tools one needs to make wise decisions about life’s most challenging conflicts.

• Sales Rank: #579711 in Books
• Published on: 2010-02-09
• Released on: 2010-02-09
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 1.10" w x 6.12" l, 1.11 pounds
• Binding: Hardcover
• 336 pages

Amazon.com Review

Drawing from a remarkable range of real-life stories, Mnookin offers his thoughtful guidance in disputes of all sorts where the temptation is to demonize:

The CEO of a small high-tech company learns that his joint-venture partner, a big foreign corporation, has been secretly cheating him under a license agreement; IBM discovers that Fujitsu, its largest competitor, has copied its software; the San Francisco Symphony is torn apart by poisoned labor-management relations; divorcing spouses, each feeling wounded and betrayed, disagree about custody and support; three siblings are in conflict about what to do with a jointly inherited vacation property.

Mnookin also examines decisions made in conflicts with evil regimes, where lives and liberty were at stake. He analyzes Winston Churchill's fateful choice in May 1940--Britain's darkest hour--to reject negotiations with Adolf Hitler and to carry on the fight. He compares Nelson Mandela's decision to initiate negotiations with the South Africa apartheid government that had imprisoned him for life with the imprisoned Soviet dissident Natan Sharansky's decision not to negotiate with the KGB for his freedom. And Mnookin evaluates with sensitivity the Hungarian Jew Rudolf Kasztner's still controversial decision to negotiate with Adolf Eichmann in the hope of saving lives.

This lively, informative, indispensable book identifies the tools one needs to make wise decisions about life's most challenging conflicts.

Read an excerpt for Bargaining with the Devil.

From Publishers Weekly
Mnookin, head of Harvard's Program on Negotiation, combines business, history, philosophy and psychology to present a complete set of tools for confronting "Devils," defined as any individual perceived as a harmful adversary. Examining eight conflicts, including Winston Churchill's decision to reject negotiations with Adolf Hitler, Nelson Mandela's decision to initiate discussions with South Africa's apartheid government, IBM's discovery that its largest competitor copied its software, poisoned labor-management issues in the San Francisco Symphony, and examples from his professional experience, Mnookin (Beyond Winning) provides a straightforward account of the deliberative options when facing a "Faustian tension between pragmatism and principle." Along with cogent analysis, Mnookin suggests four general guidelines for determining the best course of action: systematically compare the cost-benefit ratios of negotiating or fighting, collect advice from others, tip the scales in favor of negotiation before fully committing, and don't allow moral intuition to override pragmatic assessment. While Mnookin admits his suggestions are "hardly the last word," they will help decision-makers focus their thoughts in challenging situations. END

About the Author
Robert H. Mnookin is the Samuel Williston Professor of Law at Harvard Law, the Chair of the Steering Committee of the Program on Negotiation at Harvard Law School, and the Director of the Harvard Negotiation Research Project. A renowned teacher and lecturer, Professor Mnookin has taught numerous workshops for corporations, governmental agencies and law firms throughout the world and trained many executives and professions in negotiation and mediation skills. Professor Mnookin has written or edited nine books and numerous scholarly articles. His books include Beyond Winning: Negotiating to Create Value in Deals and Disputes (with Scott Peppet and Andrew Tulumello) and Negotiating on Behalf of Others.

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39 of 41 people found the following review helpful.
Good facts, few negotiation principles
By Ryan Vlasak
Mnookin begins Bargaining with the Devil with the important and timely question of whether you should negotiate with parties you view as evil and uncompromising, and ends with the simple and commonsensical answer: "Not always, but more often than you feel like it."

For examples of negotiating with "evil," Mnookin divides the book into "global devils," "business devils," and "family devils." In the section on global devils, Mnookin explains why he thinks Rudolf Kasztner was right to negotiate with Adolf Eichmann, why Winston Churchill was right not to negotiate with Hitler, and why Nelson Mandela was right to negotiate with the apartheid regime in South Africa. In the other two sections, Mnookin draws on his experience as a mediator and relates more difficult but successful mediations involving IBM v. Fujitsu, the San Francisco symphony, and family law disputes.

While Mnookin's political examples are well-researched and interesting in revealing the details of the decision-making process of the various actors, and while his examples of difficult business and domestic mediations exhibit him as an adept and successful mediator, conspicuously lacking from the book are developed or detailed theories or principles of negotiation that weave the examples together. As a result, the book seems forced and fails to come together as a whole.

Praiseworthy for its ambitious topic and call for conflict resolution, Bargaining with the Devil remains worth reading. But the book's lesson also remains simple: Don't demonize your opponent or overly-moralize your own position or you may end up worse off.

If you're looking for a detailed book on theories and strategies of negotiation, you should look elsewhere, like to Mnookin's own Beyond Winning or Fisher's Getting to Yes.

Ryan Vlasak
Bracamontes & Vlasak, P.C.

30 of 32 people found the following review helpful.
WWSD: What would Spock do?
By anonymous
Have you ever fought with someone you thought was evil? Ever felt betrayed by a friend, a family member, a business partner? In these situations, emotions are fundamentally intertwined with any decision to negotiate; in fact, the very act of negotiation may attack one's identity. Moral righteousness is a powerful thing, and notions of right and wrong/good and evil can drive people to forgo negotiation even when it would be in their best interests. This is the struggle that is explored through the seven real-world scenarios in the book. Mnookin analyzes the difficult decisions in each chapter, delving into the possible alternatives to negotiation, providing creative solutions, and assessing the decisions made by the parties. The scenarios range from the harrowing ordeal of negotiating with Nazis to save Jewish lives, to the bitterness of a divorce settlement - all with the common thread of scrutinizing the seemingly impossible task of knowing when to engage and when to refuse (my favorite chapter in particular is the one that focuses on Nelson Mandela's decision to negotiate with the National Party). The book reads like a novel - each story is unique, gripping, and monumental in its own way, yet Mnookin's writing makes them easily accessible to the reader. I found myself completely immersed into each situation (for example, I still cannot decide whether I would have ever negotiated with the KGB). It also provides a critical lens to analyze how to deal with other "evil" actors, such as terrorist regimes, etc.

Decisions to negotiate are everywhere. The book does more than just describe other people's negotiation decisions - Mnookin provides a great framework to approach negotiation in general, taking you through each step and cautioning the reader against falling into common traps such as demonization and moralism. He introduces the fantastic "Spock" character to help conceptualize the "rational" decisionmaker, and yet he does not advocate that this type of analysis is always best; Mnookin fully understands the nuances of human emotion and identity, as is evident in his storytelling and perceptive analysis. He never pretends that any negotiation is ever easy. In sum, the book is a fantastic read. I would recommend it to anyone.

12 of 12 people found the following review helpful.
great read for a flight
By anonymous
This book is a lot of fun! It's quite ambitious, trying to be a number of things at the same time, and I think it largely succeeded.
I expected a combination of philosophical treatise, a la Book of Job or Faustus, and negotiation handbook. Mnookin didn't disappoint on either front, although that's not ultimately what the book's about. It does raise, and sometimes answer, fascinating questions of moral and political philosophy, exploring whether negotiation ever degenerates into "pandering to evil" and the conflicting obligations of a leader to his constituents and his conscience (think Profiles in Courage). And while not a how-to negotiation guide, it provides a fascinating window into the work of a master negotiator, chronicling some of the author's most impressive interventions.
Bargaining with the Devil also has a bit of a self-help flavor to it, laying out the many intellectual and psychological traps that thwart many of our efforts to negotiate thorny situations at work and in our private lives.
Above all though, its a book of stories, some historical and some intensely private. Because most of the chapters are self-contained tales of individuals who faced agonizing decisions of whether or not to negotiate with perceived devils, it's easy to pick this book up for an hour or so on a flight, by the pool or before bed -- and very hard to put it down!

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"Publisher Gene Hughes. Police Call Editor Gene Hughes. Beyond Police Call Editor Richard Barnett. Editorial Assistants Bill Cobb, Ed Soomre. Data Manager George Switlyk. Data Acquisition Joan Rehmeyer. Data Entry Manager Cathy Switlyk. Computer Coding John S. Hadley. Production Coordinators Lynne Ledford, Jack Butler." "TABLE OF CONTENTS: Channel One (page 2), Major Contributors (page 3), Clubs and Publications (page 4), Listener's Guide (page 5), How to Use Police Call Plus (page 29), Police Call: Listings by State (page 38), Listings by Frequency (page 168), United States Government (page 244), Maps (page 247), Beyond Police Call: Listings by State (page 255), Nationwide (page 305), Racing (page 311), Railroads (page 315), Aircraft (page 319), FCC Radio Services Tables (page 321), Consolidated Frequency List (page 328), Codes & Signals (page 339), Glossary of Slang (page 344)." [from book]

• Sales Rank: #4807509 in Books
• Published on: 1997
• Binding: Paperback
• 344 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
SO I DIDNT LIKE IT.
By Michael CLifford
THE BOOK I ORDER DIDNT HAVE THE CHICAGO IL IN IT. SO I DIDNT LIKE IT.

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• Sales Rank: #3137393 in Books
• Brand: Brand: Paladin Press
• Published on: 1997
• Original language: English
• Number of items: 1
• Dimensions: 8.75" h x 5.50" w x .75" l,
• Binding: Paperback
• 208 pages

Features

• Used Book in Good Condition

About the Author
After several years involved with formal skepticism, Peter Huston still occasionally finds time to investigate and write about the paranormal, strange claims, and other bizarre behavior on the fringes of American culture. The former newspaper reporter, EMT, concert security guard, and general jack of all trades is the author of two other books. Besides writing science fiction, his interests include psychology, languages, Asian cooking and cultures, and the martial arts.

Most helpful customer reviews

9 of 11 people found the following review helpful.
A Good How - it's - Done Expose'
By Robert C.
Huston's book is short, funny, illustrated and clearly explains the tricks to fool the gullible behind claims of telepathy, telekinesis, levitation and other New Age nonsense. Particularly good is his account of how simply UFO phots. can be faked.

4 of 4 people found the following review helpful.
Scams Abound
By Mr. Kenley C. Vogt
I bought this as a curiosity more than anything. I enjoy mind games and parlor tricks and was curious to learn how tricksters get "cold reads" from their subjects. If you are looking for a fun book on ESP and how people are tricked then this book is for you.

11 of 15 people found the following review helpful.
Hysterical and informative
By A Customer
Huston does a fine job cutting through the mystical BS that New Age hucksters use to separate fools from their money. While acknowledging that there are some unexplainable things out there that, when investigated honestly, make life that much more interesting, Huston has no mercy on self-proclaimed channelers, astrologers, psychics, UFO travelers, and the like who use a combination of charisma and cultish intimidation to bring believers into their fold. Read this book if you're a skeptic with a heart. You will not be disappointed.

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[L794.Ebook] Download Science in Russia and the Soviet Union: A Short History (Cambridge Studies in the History of Science), by Loren R. Graham

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Although by the 1980s the Soviet scientific establishment became the largest in the world, little is known about it in the West. Loren Graham presents the first concise, modern history of science in Russia, the Soviet Union, and the commonwealth of Independent States. Thoroughly up to date, the volume covers the Czarist period, the impact of the Russian Revolution, the relationship between science and Soviet society, the strengths of various scientific disciplines, and the effect of the fall of Communism.

• Sales Rank: #1710749 in Books
• Brand: Brand: Cambridge University Press
• Published on: 1994-03-25
• Original language: English
• Number of items: 1
• Dimensions: 8.98" h x .79" w x 5.98" l, 1.01 pounds
• Binding: Paperback
• 352 pages

Features

• Used Book in Good Condition

Review
"...a splendid work, a breathtaking synthesis that is at once erudite and accessible, illuminating and a pleasure to read." Daniel J. Kevles

"Loren Graham's informative history...leaves one wondering how science could function at all....The remaining, very open, question is: How well will a newly freed Russian science survive the removal of the Soviet hand that nourished and battered it?" New York Times Book Review

"The premier historian of the subject here explores for the general reader how Russian politics, economics and society have shaped the nature and direction of Russian science....In spare and accessible form, Graham offers both a broad, insightful social and political history of Russia and science as well as much food for thought about the general consequences of the national context within which science grows." Robert Legvold, Foreign Affairs

"...recommended to those who would like to know more about the world which nurtured scientists such as Mendeleev and Sakharov, but which also saw ideology used to suppress whole areas of scientific research." Robert Lewis, The Times Higher Education Supplement

"Writing on ideology and science, Graham provides a very good short summary of the principles of dialectical materialism relevant to science. He is also convincing when he argues that many good scientists took Marxism very seriously and used it in their work." Alexei Kojevnikov, Science

"An excellent, extremely readable introduction to the history of Russian and Soviet science and technology by an authority in the field." The New York Public Library

"Graham is one of our foremost students of the history of Russian science and this volume reflects a nearly unparalleled familiarity with all its aspects....It would be difficult to imagine a richer account of the subject in the space allotted. Often reviews declare that everyone in the field must read the given book; in this case it is the truth." Donald W. Treadgold, Slavic Review

"...well written, frequently insightful, and firmly grounded in the scholarly literature....This new social history will surely add much to an already complex and dramatic tale." Daniel P. Todes, American Historical Review

"...likely to remain an important scholarly landmark for years to come." Yakov Rabkin. Isis

"Written for the well-informed general reader, it contains much for the expert as well...Erudite in both Rissian and scientific history, Graham also writes gracefully. The book provides an easy and clear discussion of an intricate and complex subject. Whether you read one or many books about Russian science, this one is a must." Can Slavonic Papers

Most helpful customer reviews

2 of 3 people found the following review helpful.
Mostly superficial and lacking in substance
By Reader
This study does the important job of outlining major Soviet achievements in the hard sciences (especially mathematics and physics), which are missed by too many popular sources. But the author's social-historical commentary is very superficial, and the appendix on technology completely misses the majority of development connected with military applications (which were mostly classified). There is essentially nothing here that one cannot get from a TIME magazine article from the 1960s-80s. Particular "technologies" are mentioned in a very superficial way which leaves one in doubt of the author's grasp of the technical issues involved, and wide generalities are repeated with no original historical analysis. This argument from ignorance is completely inexcusable now that much of Cold War projects are in the public domain (see, for e.g. Ken Alibekov's "Biohazard" or any of the open source material in Russian). Unfortunately most of the declassified archival material is only read by specialists, and the few popular expositions are in Russian. It is extremely unlikely that any historian of science would have the technical expertise to make a comprehensive synthesis, or even understand the points at issue.

A much better read would be "Science, Philosophy and Human Behavior in the Soviet Union" by the same author, which is much more informative.

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Bennett's Transport by Advection and Diffusion provides analytical and numerical tools to aid problem solving in every topic area of the text. These tools foster use of generalized methods in the exercises, and enrich understanding. The book helps to develop the math skills necessary to combine with the conceptual understanding needed to succeed in research and education. The text also improves upon an integrated approach to teaching transport phenomena, but widens this to include topics such as transport in compressible flows and in open channel flows.

• Sales Rank: #2264387 in Books
• Brand: Brand: Wiley
• Published on: 2012-09-17
• Original language: English
• Number of items: 1
• Dimensions: 10.10" h x 1.00" w x 7.70" l, 2.80 pounds
• Binding: Hardcover
• 640 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

3 of 3 people found the following review helpful.
BEST FLUIDS TEXTBOOK EVER!!!
By Elijah
Just thinking about this textbook puts a smile on my face. From page one, this text is a work of pure didactic genius. Before I read this book, fluids was really hard and scary. Now, it's...still hard but less scary. I recommend you buy this book.

1 of 1 people found the following review helpful.
I took the author's class using this book as the ...
By Chung Shen
I took the author's class using this book as the text and went through 85% of it in detail. The content is well organized and developed into 37 chapters. There is absolutely no "fat" in the text. Chapters are relatively short so I felt accomplished whenever a chapter is done :-) Every example and problem is well chosen and balanced to cover a wide range of topics in transport phenomena and solution techniques, both analytical and numerical.

The code samples are in ANSI C but the author uses Matlab/Octave in the classroom due to its prototyping and visualization capabilities. (He often plays with the code and explains the results interactively, which I thought was very productive in teaching.) The price of the book is relatively high but it's worth buying and keeping.

0 of 0 people found the following review helpful.
Graduate student level book
By Abdullah Abdulaziz
It's for graduate students; it's good , organized but not easy;
The book needs more solved examples ..

See all 4 customer reviews...

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