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Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products.

This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective.

Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

• Sales Rank: #6188292 in Books
• Brand: Brand: Routledge
• Published on: 1999-07-20
• Released on: 1998-11-10
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .55" w x 6.14" l, .75 pounds
• Binding: Paperback
• 240 pages

Features

• Used Book in Good Condition

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5 of 6 people found the following review helpful.
Specialist marketing book for MBA students, product managers
By A Customer
This is a unique collection of empirical material describing both systems innovation and the launch of new products. The 14 case studies range from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market, each demonstrating the linkage between innovation in marketing and shareholder value.
Based on this, the editors developed a clear analytical model for managing innovation with a marketing perspective. This gives the student and professional a new decision making perspective. The key themes that structure the book are the innovation in marketing model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
Peter Doyle is Professor of Marketing and Strategic Management and Susan Bridgewater is Lecturer in Marketing and Strategy, both at the Warwick University Business School.
Reviewed by Azlan Adnan. Formerly Business Development Manager with KPMG, Azlan is currently managing partner of Azlan & Koh Knowledge and Professional Management Group, an education and management consulting practice based in Kota Kinabalu. He holds a Master's degree in International Business and Management.

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• Sales Rank: #7335929 in Books
• Published on: 1707
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The Standard of Excellence Comprehensive Band Method Books 1 and 2 combine a strong performance-centered approach with music theory, music history, ear training, listening composition, improvisation, and interdisciplinary and multicultural studies. The result is the most complete band method available anywhere.



Full color drawings and color-coding of important text and music motivate and inform.
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• Sales Rank: #801970 in Books
• Brand: KJOS
• Model: W23TM
• Published on: 1996-01-01
• Original language: English
• Dimensions: 9.00" h x 1.00" w x 12.00" l, .51 pounds
• Binding: Paperback
• 48 pages

Features

• Solid reinforcement of major and minor key signatures.Technique development exercises including scales and a wide variety of scale-related studies.Advanced rhythms and time signature studiesDetailed trill fingering charts and extended range ingering charts.Twelve full band arrangements including concert length arrangements from historic periods.

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0 of 0 people found the following review helpful.
Four Stars
By Ping C.
good

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• Sales Rank: #2111287 in eBooks
• Published on: 2011-05-27
• Released on: 2011-05-27
• Format: Kindle eBook

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1 of 1 people found the following review helpful.
Kemi's Journal: Truth in characters
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Linda is the survivor of twin girls. The spirit of her lost angel sister lingered... At sixteen she fell in love; from that day her only ambition is to marry the man of her dreams. She thought she had found him...
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• Sales Rank: #1128893 in eBooks
• Published on: 2013-12-30
• Released on: 2013-12-30
• Format: Kindle eBook

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0 of 0 people found the following review helpful.
Intriguing
By Sharon T
Good depiction of life in England after the war and the limited choices awarded women. Will read the second book.

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Boring
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Whether you are a professional with twenty years of experience, or a new analyst – and whether your projects are short two-week efforts or multi-million dollar corporate initiatives – the Event-based analysis approach covered in this book is for you. This book is about “agile” business system analysis; and how to create a modern, useful business requirements specification really fast, without the tedious constraints of the past, and without the risk often associated with the term “agile”. “Agile” business system analysis is about how to find the exact, specific questions to ask your clients and users (subject-matter experts) – in the specific context of your project – and a way of doing the highest quality analysis in the fastest way possible, without chaos. It’s about business-based analysis suitable to building the complex integrated systems for the 21st century. It’s about you, and how to find and specify the business requirements for a project successfully. And fast. This book is not a a silver bullet nor is it a magic wand to wave over troubled legacy systems. This is a book about getting the business requirements for a system specified fast and right the very first time – without engaging in an archaeological dig that takes forever. “So, is this more of the Same Old Stuff,” you might ask, “but with different packaging?” No, this is not more of the Same Old Stuff (with – you guessed it – the Same Old Results). But, find out for yourself. Try the event-based analysis approach described in this book – you'll never look back. Admittedly, “agile” means a lot of different things to different people. There will be some who seek instant answers and instant tools. But the only tools that count in the area of business system analysis is your ability to ask the right questions of your subject-matter experts (clients and users), in the context of your specific project, and to properly document their responses – but without taking forever. This book will show you how to do it – with precision and accuracy.

• Sales Rank: #2370216 in Books
• Published on: 2015-03-07
• Original language: English
• Number of items: 1
• Dimensions: 11.00" h x .49" w x 8.50" l, 1.13 pounds
• Binding: Paperback
• 214 pages

About the Author
Trond Frantzen has over 30 years of experience as a management consultant, team leader and business analyst specializing in mission-critical, strategic and “challenged” projects. He is an authority on modern, agile approaches to business requirements analysis, and developer of the “PowerStart Analysis Approach”, which is used by many organizations. Trond is well known as a business and IT “requirements analysis” authority. He has broad experience in financial services and insurance, government services, manufacturing, retail, aerospace, telecommunications, distribution and consulting services. His expertise includes business & system requirements analysis, project rescue and metrics (measurement and estimation). He has delivered Business Requirements Analysis courses and seminars to over 35,000 people. Trond was born in Norway, raised in Toronto, graduated from Concordia University, and lives in Calgary. His passion is investing in the success of others – people, organizations and his community.

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0 of 0 people found the following review helpful.
Relevant Business Analysis for any project
By R. Ray
I took Frantzen's class in 1999 on Rapid Business Systems Requirements Analysis. It was groundbreaking then, and is still relevant today. With all the hype over agile development and SCRUM and iterative development, etc. this is refreshingly focused on what the user really needs and wants the system to do. You start with one business event and it grows from there organically as you work with the users to gather requirements. This little book is a good summary of that larger curriculum, which appears to be available on his website as an onsite class or purchased video. I love the comprehensiveness of the process, and the way you deal with the user by asking very specific questions about the event or objects at hand. This analysis system is very easy to learn and if you follow the steps the output is clear and focused. Great book for the kindle price!

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From clothesline codes to surveillance satellites and cyber espionage, Janeczko uncovers two centuries' worth of true spy stories in U.S. history.

• Sales Rank: #2824047 in Books
• Published on: 2012
• Binding: Paperback
• 248 pages

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0 of 0 people found the following review helpful.
An Overview of Intelligence
By Acute Observer
The Dark Game

Paul B. Janeczko wrote “Top Secret - A Handbook of Codes, Ciphers, and Secret Writing”. This 249-page book has six chapters, ‘Source Notes’, ‘Bibliography’, ‘Credits’ and ‘Index’. Many of the sixty-plus books won’t be found in your Public Library. Janeczko liked to read books on crime and detection, the FBI, the Secret Service, and Treasury Agents. This is an educational and entertaining read. The best value is its Bibliography of books that go into more detail. Chapter 1 discusses the Culper Spy Ring that provided information to George Washington. This prevented defeat and won battles. Benjamin Franklin created propaganda to aid the Revolution. Benedict Arnold’s character led him into treason. Invisible ink was used to hide secret messages.

Chapter 2 tells about the Civil War. Elizabeth Van Lew nursed Union prisoners and gathered information that was sent to the Union Army. She also helped prisoners to escape. The Union created a Balloon Corps to gather information on enemy forces. The telegraph allowed quick communication. There was a “clothesline” code and a “window-shade” code. Rose O’Neale Greenhow lived in Washington and gathered information for the Confederates. She continued to do so after house arrest. A black housekeeper brought news of the CSS Virginia, an ironclad ship. Harriet Tubman was the most important spy; she helped runaway slaves and escaped Union soldiers to go to the North.

The Great War is described in Chapter 3. This begins with the Revolution in Mexico. There was trouble along the border and a civil war in Mexico. Germany intervened in Mexico. The “Bridgeport Projectile Company” is described (p.87). Saboteurs created fires and explosions with “cigar” bombs. The “Black Tom” explosion was the worst. [Read “The Enemy Within” by Henry Landau for the best description.] The solution of the Zimmermann Telegram brought the US into the war (pp.104-115). Choctaw Indians spoke a language that could not be understood by the enemy.

Chapter 4 tells about some events of WW II. FDR created the OSS as a central intelligence agency to share information. Virginia Hall was one of the most successful spies. Spies need support: false documents and real cash. Agent “Garbo” was the greatest double agent of WW II. OSS training is described (pp.150-155). Chapter 5 discusses Cold War Spies. A tunnel was built in Berlin to tap Soviet telephone lines. The U-2 spy plane was built to gather information on Soviet capabilities (the “bomber gap”). On May 1, 1960 a U-2 plane malfunctioned and crashed in Russia. This caused the cancellation of the Summit conference. There was a clever listening device in our ambassador’s residence.

Chapter 6 tells about “moles”, employees who worked for the enemy. One worked for the CIA, another for the FBI. Cyber-Espionage is a threat to everyone who uses a computer attached to the Internet. [Defective design?] A virus in e-mail is hard to detect. [Never open an attachment from someone you don’t know.] Spy Satellites take pictures all over the world. They also handle television signals, telephone calls, and weather reports. GPS devices use signals sent from a satellite. Echelon satellites take pictures and listen to communications, even e-mails. Groundbreaker satellites listen to ground-line conversation. [No mention of monitoring traditional written communications. Does this also goes on?]

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Divination using tools such as oracle Cards, help to bring higher guidance and advice into our lives and brings to the surface information that is hidden or not immediately obvious to us. This deck contains 64 cards and instructions. Cards measure 66 x 120 mm . Multilingual

• Sales Rank: #3451703 in Home
• Brand: Lo Scarabeo
• Published on: 2004-09-10
• Format: Import
• Original language: English

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0 of 2 people found the following review helpful.
Five Stars
By ROGER MALEY
Very pleased everything I expected

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Articulatory and Phonological Impairments, 4/e gives readers comprehensive coverage of a wide range of concepts, coupled with a strong clinical emphasis and a variety of helpful learning aids, making it the ideal guide for understanding critical topics related to articulation and phonology. It takes readers from theory to clinical practice with many concrete examples of the concepts at work and a readable approach that constantly reinforces the concepts.

• Sales Rank: #69882 in Books
• Published on: 2011-03-12
• Original language: English
• Number of items: 1
• Dimensions: 7.50" h x 1.20" w x 9.20" l, 2.05 pounds
• Binding: Hardcover
• 480 pages

About the Author

Jacqueline Bauman-Waengler, Ph.D., is a Consultant, Speech/Language Specialist currently affiliated with Western Psychological Corporation in Los Angeles, California.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Better deal than newer edition
By Amazon Customer
Same info as 5th edition but way better priced!

0 of 0 people found the following review helpful.
An accessible, balanced approach
By Ron W. Channell
I teach the undergraduate course in Disorders of Articulation and Phonology at my university; I wanted to require a textbook that was pleasantly readable and that covered the treatment of both the disorders of articulation and phonology. We have a separate class in clinical phonetics as a prerequisite (and thus I make chapters 2, 3, and 7 an optional review). Accompanied by in-class video clips and activities as well as out of class exercises, I think it helps students build a useful foundation in this topical area.

1 of 1 people found the following review helpful.
Great resource
By KBear13
This book is laid out in a simple, easy-to-read way. Smaller then I expected, but that makes it great to carry around with you. It goes in depth without making artic/phono impairments seem like a foreign language. I plan to keep it as a reference after classes are over!

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Dealing with the management of information technology (IT) as it is being practiced in organizations today, the emphasis of this book is on the current material that information systems executives find important; its organization is around a framework that readers new to the information can understand. In this 7th edition, discussions include the rising societal risks of IT, new sections on digital convergence, messaging, and instant messaging, and a revised discussion on wireless technology. The topics of outsourcing and and information security have been updated and enhanced. Information Systems Management in Practice continues to merge theory with practice through real-world case examples. Topics include leadership issues, the CIO’s responsibilities, uses of IT, information systems planning, essential technologies, managing operations, systems development, decision-making, collaboration, and knowledge work. � An excellent reference resource for anyone employed in the information technology sector of business, especially managers of and executives in those departments.

• Sales Rank: #1655535 in Books
• Brand: Prentice Hall
• Published on: 2005-02-11
• Original language: English
• Number of items: 1
• Dimensions: 9.60" h x 1.66" w x 7.22" l,
• Binding: Hardcover
• 642 pages

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• Great product!

Most helpful customer reviews

1 of 1 people found the following review helpful.
Painful
By Amazon Customer
I've got a lot of experience in the IT industry and went back to school to finish my degree. While you never know what to expect from a class before it starts, the worst part about the class is using this book.

The book is in dire need of an editor, there are spelling and grammar errors throughout. The book is difficult to read and the included exams will substitute IT for Internet and vice versa. So the book with say that such-and-such is a feature of IT and the correct answer in the exam will have that feature being listed as a part of the internet.

If the worst thing was that the book was hard to read and had errors that any editor would have caught, I wouldn't be complaining. The worst part though, beyond the exam errors are the factual errors. For instance, in a case example about Microsoft, the text reads "To adopt innovation, the company has often succeeded in using its financial might to acquire successful leaders (e.g. Lotus Development Corp. for office automation and Netscape Communications Corp. for Web browsers)." No, IBM bought Lotus and AOL bought Netscape. Do the authors not remember the browser war?

If you have a choice between a class that uses this book and one that doesn't, pick the one that doesn't.

4 of 4 people found the following review helpful.
Throwing away good money
By Some Random Guy
I purchased this book because it was an assigned textbook in an IT management class I took. The professor indicated that she selected it based on the advice of others, but admitted after classes began that she would not be using it again. Before continuing, I should point out that I don't have an IT background, nor am I pursuing an IT degree. The class for which this book was assigned was an introductory course. People with broader backgrounds in IT might get more out of this than I did.

I confess I didn't read the entire book. This was due to the fact that I found the first 100 pages to be more or less incomprehensible. It's as though the authors wrote down everything they could think of without bothering to organize it, filter it, or consider whether it was relevant or sensible.

A good portion of this book is filled with summaries of other people's ideas (I know that because many of the paragraphs begin with "So-and-so says...") and a ton of cited business graphics that contain a whole lot of lines, boxes, arrows, and circles, but convey very little readily meaningful information. I'll bet if I drew a chart that plotted the relationship between bacon prices, CPU speed, and corresponding possibility of global conquest by the color orange, the authors would jump at the opportunity to include it in the next edition. At one point, the authors attempt to compare the various stages of technology adoption to a camel. I see, so technology adoption = a camel?

Save yourself some misery and avoid this book. I just wish I could give it negative stars.

1 of 1 people found the following review helpful.
Poor
By Dbo
This book is poorly written. I am sure the writers did their best to write this; however, it is a bunch of information thrown together unorganized. The graphs didn't make sense sometimes. There were definitions towards the end of chapters that should have been in the very beginning to help read the rest of the chapter.

I was skeptical about the negative reviews, but they are right. I can't believe this book is as much as it is. The book is also old (2009). Although a lot of business concepts stay the same, technology changes quick.

I don't know how any instructor can use this book in a PhD or a Bachelors setting.

Don't buy, (or read), unless you have to.

See all 33 customer reviews...

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