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Crowdfunding for Social Good: Financing Your Mark on the World, by Devin D. Thorpe
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Crowdfunding for Social Good is both practical and inspiring, featuring the stories of real people who have successfully raised big money using crowdfunding and practical advice to help you do the same. Crowdfunding is the newest way for nonprofits and social entrepreneurs to raise money for their causes, projects and companies. By reading this book, you can join the thousands who have successfully raised money to change the world. Learn how to organize your friends, colleagues and volunteers to help you raise big money. Gain insight into creating a video that will help you spread your message via social media. Read how to "start before you start" so you can have 30% of your goal raised before you even launch your crowdfunding campaign. If the only thing preventing you from changing the world is the money you need to do it, you are out of excuses. You can raise the money you need to leave your mark on the world with Crowdfunding for Social Good.
- Sales Rank: #368912 in Books
- Published on: 2013-07-27
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .38" w x 6.00" l, .51 pounds
- Binding: Paperback
- 168 pages
About the Author
Devin Thorpe thinks he is the luckiest person alive. After being “let go” from the best job he’d ever had—as the Chief Financial Officer of the multinational food and beverage company MonaVie—he and his wife ended up living in China for a year where he wrote Your Mark On The World and embarked on the career he’d always wanted yet hadn’t dared dream. More recently, Devin completed his latest book, Crowdfunding for Social Good, Financing Your Mark On The World. Now, as an author, a popular guest speaker and Forbes contributor, Devin is devoted full time to championing social good. His current life isn’t much like his past. As an entrepreneur, Devin ran—at separate times—a boutique investment banking firm and a small mortgage company. He served as the Treasurer for the multinational vitamin manufacturer USANA Health Sciences years before becoming CFO for MonaVie. Over his career he led or advised on the successful completion of $500 million in transactions. Devin squeezed in two brief stints in government, including two years working for Jake Garn on the U.S. Senate Banking Committee Staff and another year working for an independent state agency called USTAR, where he helped foster technology entrepreneurship during Governor Jon Huntsman’s administration. Devin is proud to have graduated from the University of Utah David Eccles School of Business, which recognized him as a Distinguished Alum in 2006. He also earned an MBA at Cornell University where he ran the student newspaper, Cornell Business. Today, Devin channels the idealism of his youth with the loving support of his wife, Gail. Their son Dayton is a PhD candidate in Physics at UC Berkeley (and Devin rarely misses an opportunity to mention that).
Most helpful customer reviews
11 of 11 people found the following review helpful.
A Good Source For a Few New Tricks
By Frankie Blooding
I've known what crowdfunding is for about a year. I've tried - and failed - to launch two Kickstarter projects. I think it's a great idea, but it's a little like hitting the lotto, only in this case, you're the lottery ticket. If you've got a story that touches the heart, you're likely to win. If not, you're going to be one the invisible many.
When I pick up a book like this, it's see how it relates to me. How can I benefit from the knowledge buried between these covers? Reading through this book, I discovered a lot of great success stories that won't apply to helping me. The stories that really tore at my heart are not instances I could use. The success stories all had one thing in common. They touched the heart in some way. As soon as I figure out how to launch a project to publish a fantasy novel and have it "touch the heart," I'll let you know. Until then, if you happen to know, please share. The other thing that they all seemed to have in common was a wide network of people who cared.
If you lack either of these two, even this book won't help. However, I will say that if you read this book, you'll see what kind of projects would work and which ones wouldn't.
Devin Thorpe did a great job is showing some of the better ways of using social media. Now, I'm not saying that I'm going to be able to launch a better Kickstarter project next time because I still lack the story. Why would anyone care? BUT I did uncover, through this book, better ways to spread the word.
The other thing that I found to be very practical - because I've always wondered - was that Devin Thorpe explained the laws/rules around and behind crowdfunding. The explanations behind some of the different models had me seeing bad episodes of Leverage when the crew has to break a loan shark because the dude with a dream couldn't pay up fast enough.
The writing was well done, too. It was very easy to read and it was engaging. That can be hard to do especially with this subject matter. Well done.
I received a free copy of the book in exchange for an honest review.
5 of 5 people found the following review helpful.
Push Into the Crowd
By Ebeth
Have you heard of Kickstarter? IndieGoGo? Teespring.com? Those are all examples of crowd funding. It's the newest way of raising funds to finance all or some portion of projects that people or groups want to get done. In today's society it can be pretty difficult to find somebody who will finance an industrious project. With all of our social media platforms, it was inevitable that we would find a way to use them to reach out to the masses for financial support of individual projects.
Not all crowd funding projects have to be for personal gain or private endeavor. Some are mounted for the sheer purpose of social good. That's where Devin D. Thorpe's book, Crowdfunding for Social Good:Financing Your Mark on the World, can help. In his book, Thorpe breaks down crowd funding as "the newest way for nonprofits and social entrepreneurs to raise money for their causes, projects and companies."
Thorpe uses real-time examples to show us how social media, networking and marketing come together to help raise awareness and fund real causes and projects through crowd funding. Through his writing he teaches with ease and campaign example the in's and out's of succesful social campaigning from beginning to fulfillment. It's really a great, condense lesson for first learners and experienced fundraisers alike; learning in 166 lots of how-to's on maximizing the benefits of this new and burgeoning platform.
My advice? Get it, read it, learn it. Then? Do it! Launch out and start your own crowdfunding campaign. I did.
1 of 1 people found the following review helpful.
Fantastic intro to crowdfunding
By Andrea Coventry
Many of us are familiar with sites like Kickstarter and IndieGoGo. People use these sites to help them to finance their creative projects. Now everyone can be an entrepreneur! I have even contributed to a couple of them. I had never before heard it referred to as Crowdfunding, but that makes sense. And I haven't heard of that, simply because I haven't ever paid much attention to it before.
In this book, Devin D. Thorpe takes you into that world. He provides detailed explanations of how to create a successful campaign. He includes numerous real life stories, as well as the lessons you can learn from each person's success. He includes hyperlinks to their campaigns, so that you can follow them in real time and see how they are doing today. Most of them are great ideas that come directly from the heart to raise awareness or to help those in need. I got teary reading about a young boy who was born with an extremely rare genetic disorder.
Also included are many lessons on social networking and how to make it work in your favor. You may feel like you already know how to maximize that, but I guarantee you will learn something new. He also breaks down some of the legalities involved in crowdfunding.
This book runs about 166 pages in paperback, which makes it a fast read. It is also bursting with useful information. I received an ecopy for review purposes, but would probably prefer a hard copy if and when the time came for me to create a campaign. I would want to go back through and highlight important parts and would prefer a quick flip through physical pages.
'Crowdfunding' isn't directly related to Devin's other books. It is definitely a stand-alone. But, I can see how they would all work together to help one achieve their dreams of doing good in the world.
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