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This book describes the concept of a Software Defined Mobile Network (SDMN), which will impact the network architecture of current LTE (3GPP) networks. SDN will also open up new opportunities for traffic, resource and mobility management, as well as impose new challenges on network security. Therefore, the book addresses the main affected areas such as traffic, resource and mobility management, virtualized traffics transportation, network management, network security and techno economic concepts. Moreover, a complete introduction to SDN and SDMN concepts. Furthermore, the reader will be introduced to cutting-edge knowledge in areas such as network virtualization, as well as SDN concepts relevant to next generation mobile networks. Finally, by the end of the book the reader will be familiar with the feasibility and opportunities of SDMN concepts, and will be able to evaluate the limits of performance and scalability of these new technologies while applying them to mobile broadb and networks.

• Sales Rank: #1876198 in Books
• Published on: 2015-08-17
• Original language: English
• Number of items: 1
• Dimensions: 9.61" h x .98" w x 6.69" l, .0 pounds
• Binding: Hardcover
• 438 pages

From the Back Cover

Software-Defined Networking (SDN) is one of the promising technologies that provide the required improvements in flexibility, scalability, and performance to future mobile networks to keep up with the expected growth. Thus, Software Defined Mobile Networks (SDMN) will play a crucial role in the beyond LTE mobile networks. This book presents the concepts of SDMNs which would change the network architecture of the current LTE (3GPP) networks. It provides an insight into the feasibility and opportunities of SDMN concept, as well as evaluates the limits of performance and scalability of the new technologies applied on mobile broadband networks.

This book has been created by the joint effort of many academic researchers and industrial engineers. It provides a simultaneous account of the theoretical principles of beyond LTE mobile network architectures and feasible implementations aspects.

The book is written in a step-by-step approach that includes both introductory level text as well as more advanced reference. It will meet the expectation of readers from various backgrounds and levels.

The book is written in an accessible and simple style yet will transfer up-to-date telecommunication knowledge to academic researchers and cutting-edge knowledge in SDMN concepts for industrial engineers to cope with the innovation competition.

Covered Topics Include:

• Fundamentals: includes a comprehensive literature review in SDN concepts and the evolution of mobile networks

• Architecture and Network Implementation: provides an initial explanation about the principles of SDMNs and explains the various implementation options

• Traffic Transport and Network Management: discusses the impact of SDN concepts on traffic transport and network management functions of future mobile networks

• Resource and Mobility Management: explains the various challenges on resource and mobility management of future mobile networks while adapting the SDN concepts

• Security Aspects: includes state-of-the-art in security challenges in future mobile architectures and security management aspects in SDMNs

• Techno-Economic Aspects: discusses the business cases in virtualized mobile network environments and presents both evolutionary and revolutionary industry architectures for SDMNs.

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The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

• Sales Rank: #2723214 in Books
• Published on: 2004-05-31
• Original language: English
• Number of items: 1
• Dimensions: 9.11" h x 1.30" w x 6.26" l, 1.55 pounds
• Binding: Hardcover
• 432 pages

From the Back Cover
Contributors include Rawi Abdelal, David J. Arnold, David Bell, Ernst R. Berndt, Pankaj Ghemawat, Stephen A. Greyser, Morten T. Hansen, Douglas B. Holt, Rajiv Lal, Daniel Litvin, Yu Liu, Arthur McCaffrey, Nitin Nohria, John A. Quelch, Ananth Raman, V. Kasturi Rangan, Walter Salmon, Nick Scheele, Hans-Willi Schroiff, Alvin J. Silk, Martin Sorrell, Hirotaka Takeuchi, Earl L. Taylor, Richard S. Tedlow, Luc Wathieu, Noel Watson, and Gerald Zaltman

Praise for The Global Market

"The papers in this book capture some of the latest creative thinking on how to tackle the design and implementation of global marketing strategies."
--Raoul Pinnell, vice president, global brands and communications, Shell International

"A thoughtful examination of some of the critical issues faced by both practitioners and academics concerned with global marketing. The papers take a fresh look at questions such as the impact of regionalization, pressures to integrate and/or fragment strategy, managing global firms, and marketing in poor countries."
--Stephen J. Kobrin, W illiam Wurster Professor of Multinational Management the Wharton School, University of Pennsylvania

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"Two key challenges facing marketers are how to balance globalization and localization, and how to balance corporate branding versus product branding around the world. This book provides intelligent guidance on both."
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About the Author
John A. Quelch is senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001 he was dean of London Business School. Quelch is the author or coauthor of sixteen books.

Rohit Deshpande� is Sebastian S. Kresge Professor of Marketing at Harvard Business School. His primary research interest concerns the impact of corporate culture on global marketing strategy.

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[D291.Ebook] Download Ebook Metagraphs and Their Applications: 15 (Integrated Series in Information Systems), by Amit Basu, Robert W. Blanning

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Metagraphs and their Applications is a presentation of metagraph theory and its applications that begins by defining a metagraph and its uses. They are more complex than a simple graph structure, but they allow for representation and analysis of more complex systems. The material contained in this book is presented in two parts. The first develops the theoretical results with the emphasis on the development of a metagraph algebra. In the second part of the book, four promising applications of metagraphs are examined: 1) modeling of data relations, 2) the modeling of decision models, 3) the modeling of decision rules, and 4) the modeling of workflow tasks. Hence, the theoretical results in the initial chapters lay the foundation for the application areas in the second part of the book. The book concludes by examining several possible extensions of this work.

• Sales Rank: #3225322 in eBooks
• Published on: 2007-02-24
• Released on: 2007-02-24
• Format: Kindle eBook

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[U382.Ebook] Ebook Download Ferdinand de Saussure, by Jonathan Culler

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In his critically acclaimed introduction to the work of Saussure, the founder of modern linguistics, Jonathan Culler offers a lucid and concise exposition of Saussure's theory of language and an assessment of its place in modern thought. For this newly revised and expanded edition, Culler has made significant additions to his discussion of Saussure's work on anagrams and, most important, to his account of applications of Saussurian thought today in such areas of critical theiry as Marxism, psycho-analysis, and deconstruction.

• Sales Rank: #1196856 in Books
• Brand: Brand: Cornell University Press
• Published on: 1986-07-15
• Original language: English
• Number of items: 1
• Dimensions: 8.98" h x .41" w x 7.08" l, .53 pounds
• Binding: Paperback
• 160 pages

Features

• Used Book in Good Condition

About the Author

Jonathan Culler is Class of 1916 Professor of English at Cornell University. His book, Structuralist Poetics: Structuralism, Linguistics, and the Study of Literature, won MLA's Lowell Prize and established his reputation as analyst and expositor of critical theory. His other books include On Deconstruction: Theory and Criticism after Structuralism; The Pursuit of Signs: Semiotics, Literature, Deconstruction; and Ferdinand de Saussure (all published by Cornell), as well as Literary Theory: A Very Short Introduction and Theory of the Lyric.

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20 of 24 people found the following review helpful.
Review of Culler, _Ferdinand de Saussure_
By Kenneth L. Miner
Ferdinand de Saussure, an outstanding linguist of the late 19th century, lectured on general linguistics at the University of Geneva intermittently from 1907 to 1911. The _Cours de Linguistique Generale_ was not actually written by him, but compiled and edited by Bally and Sechehaye, who had not themselves attended his lectures, from lecture notes written by those who had been his students. As Culler remarks (p. 25), "Most teachers would shudder at the thought of having their views handed on in this way," and the fact that Saussure did not himself choose to publish a work on the nature of linguistics is significant. However, on the basis largely of the _Cours_, Saussure is often cited as the founder of modern structural linguistics.
Unfortunately for the 20th century, the _Cours_ is also the ultimate source of ideas which eventually settled into studies other than linguistics, such as sociology and anthropology, and most notably and most inevitably, literary theory and even philosophy. This in spite of the fact that Saussure's model of language did not survive, for very good reasons, in linguistics itself after the middle of the century, and has undergone, again within linguistics itself, severe criticism, of which perhaps the best summing-up is to be found in Roy Harris's _Reading Saussure_ (Open Court, 1987). Thus we have Jacques Derrida's deconstructionism, founded on a deeply flawed manner of dealing with human languages, at the very root of what is now widely known as the "post-modern" era. I recommend Harris's book highly to anyone with some linguistics background who is at all curious about the actual origins of so much fashionable contemporary thought.
Meanwhile, linguistics itself has been almost untouched by deconstruction and post-modernism. The term "linguistics," which frequently appears in the writings of such as Derrida, Barthes, Baudrillard and the rest of "the French intellectuals" and their many followers in academia seems to refer to Saussure of the _Cours_, rather than to the last century of actual linguistic work.
Unlike that of Harris, Culler's book can be approached rather easily by the general reader. It falls essentially into two halves, the first dealing with the ideas of the _Cours_ and the second with their impact on disciplines other than linguistics, the latter being handled mainly by describing the development of semiotics, the general study of sign systems. Culler is entirely uncritical of Saussure's ideas and merely attempts to describe them in a general way; if he sees the problems he does not say so. One of the most significant errors of the _Cours_, for example, is the notion that language creates concepts (rather than presupposing them). This Culler transmits without the slightest sign of awareness of its profound implications (such as that human beings with no full-fledged sign system-the congenitally deaf and those deafened in early life who due to isolation or other factors do not acquire a system of manual signing-have no concepts).
In fairness to Culler I confess I have not looked at his 1983 work, _On Deconstruction: Theory and Criticism After Structuralism_ (Cornell University Press), which actually followed the first edition of _Ferdinand de Saussure_, mainly because my main interest is linguistics rather than literary theory.
I can recommend _Ferdidand de Saussure_ as very readable; but I must point out that Saussure has long since gone the way of a number of other still derivatively influential 19th-century thinkers.
Ken Miner

3 of 3 people found the following review helpful.
Fabulous Explanation of Cours in General Linguistics
By sillyBee
Culler explicates how Saussure's Cours in General Linguistics came to be. He also places the concepts of Structuralism and Semiotics in easy to understand words.

This is a fabulous text for anyone who is new to Literary Theory. I read this during a required course for my English BA - Contemporary Critical Theory. Being completely new to the idea of structuralism and semiotics, Culler's explanation put it in a light that not only blew my mind but was easy to understand. It does not take much reading of Culler to understand exactly why Saussure's Cours in General Linguistics is such a game changer for how we perceive literature today!

1 of 2 people found the following review helpful.
It would be hard to imagine a better introduction to Saussure...
By Brian C.
I am not sure I have a whole lot to add to the previous reviews of this book. Ferdinand de Saussure was an early twentieth-century linguist who had a profound effect on twentieth-century philosophy. I assume he also had a fairly large impact on linguistics as well, but I am not a linguist, and I am less familiar with the field of linguistics than I am with the field of philosophy. Ferdinand de Saussure was essentially responsible for the birth of structuralism which was a revolution in thought that had effects that cut across disciplinary boundaries, effecting anthropology (Claude Levi-Strauss), psychology (Jacques Lacan), and philosophy (Michel Foucault, Jacques Derrida, Gilles Deleuze, etc.).

It is simply impossible to have any understanding of twentieth-century Continental philosophy, particularly French philosophy, without some understanding of Saussure, and as the title of my review suggests, it would be hard to imagine a better introduction to Saussure's thought than the one provided by Jonathan Culler in this work. Culler's writing is extremely clear and lucid. You do not need to have any prior knowledge of linguistics, Saussure, or structuralism, in order to read, or get value from reading this book. This book is especially recommended for philosopher's interested in Saussure's work, since Culler spends the last two chapters of the book situating Saussure's theories within the intellectual culture, and trends, of his time, by situating his theories in relation to Freud, Durkheim, and giving a very brief explanation of Derrida's critique of logocentrism. The book is relatively short but full of substance. If you are interested in modern French philosophy, and you want to get a quick, but substantive introduction, to the linguistic theories that lie in the background of so much modern French philosophy, I highly recommend getting your hands on a copy of Jonathan Culler's book. You will not regret it.

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