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Corporate Communication, by Paul A Argenti
Download Corporate Communication, by Paul A Argenti
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Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.� Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.�
- Sales Rank: #231824 in Books
- Published on: 2015-10-01
- Original language: English
- Dimensions: 9.25" h x 7.75" w x .50" l, .0 pounds
- Binding: Paperback
- 336 pages
About the Author
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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Very useful text and one that I will keep in my office.
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... explained in such an engaging manner that you actually enjoy reading a text book
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Very important concepts explained in such an engaging manner that you actually enjoy reading a text book.
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